Make good things easily accessible to more people

Our purpose says it all. It means being there when our customers need us most, for those big moments in their life. Whether that's birthdays, Christmas shopping or washing machine breakdowns. We know we can make a real difference to our customers lives, helping them achieve a better life for themselves and their loved ones. It's why we're here.

Our values.

To make it happen, we live by five values. They were selected for our people, by our people to represent what we stand for and how we act. They help us work better together, come up with new ideas, and solve problems to improve how our customers shop and pay for the brands they love.