Helping families get more out of life

That's our purpose. It's supported by our strategy to offer families the ease, choice and understanding they want and need.

To deliver on our purpose, we live by five values. They were selected for our people, by our people, to represent what we stand for and how we act.

Our values help us work better together, come up with new ideas, and solve problems to improve how our customers shop and pay for the brands they love. They are: