Current vacancies

Search by job title or keyword

CRM Lead Analyst

« Back to search

Internal use only - Grade E

About us.

We are  The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the team.

The role sits within the Customer Management team within the wider Marketing team. The role will support with the development of a customer centric CRM programme using data to determine who, when, how and what communications are sent to individual customers. Utilising the capability unlocked by the Zeta Marketing Platform to execute the programme and acting as targeting and testing SME, whilst providing analysis and recommendations for enhancements to the programme.

About the role.

Key Responsibilities:

  • Analyse and provide recommendations to optimise value and marketing spend ROI through the targeting, offer and contact strategy of CRM & FS Marketing activity.
  • Maintain reporting on existing campaign activity and work with relevant teams to ensure data inputs are made into the appropriate systems to feed this process.
  • Act as testing SME within the Customer Management team, advising on how to structure through a ‘Test & Control’ methodology that ensures results can be measured accurately and confidently to inform future strategy decisions.
  • Work with Data Science to utilise advanced analytical tools, e.g. segmentation, modelling, AI and machine learning to drive improved campaign and strategy performance.
  • Develop and embed within the business a deep understanding of the drivers of value, design & execute segment level customer strategies that drive value growth.
  • Support with the development of one Programmatic CRM solution which incorporates all CRM activity into one optimised and measurable programme.
  • Support the delivery of Omni-channel messaging strategies using data to determine who, when, how and what communications are sent to individual customers.
  • Manage effective working relationships with key stakeholders across Customer Comms, FS Marketing, Finance & Data Intelligence.
  • Collaborate with Campaign Selections and Marketing teams to ensure campaign processes are effective and automated when possible.

About you.

  • Strong numerical and analytical skills and with the ability to spot trends and opportunities in data to provide recommendations for optimisation
  • Ability to translate complex data into simple and concise formats that can be shared with colleagues across a wide range of disciplines and levels of seniority
  • High level of understanding of how advanced analytical tools, e.g. segmentation, modelling, AI and machine learning can be utilised within strategies to drive improved performance
  • Experience working in a high volume “test and learn” marketing environment, developing tests through a ‘Test & Control’ methodology
  • Experience in extracting and manipulating data in either SAS or SQL

Some of our benefits.

  • £1,000 flexible benefits allowance to suit your needs
  • 30 days holiday + bank holidays
  • Udemy learning access
  • Bonus potential (performance and business-related)
  • Up to 25% discount on

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st stage - An informal 30-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A 90-minute formal interview to include a role specific exercise, competency and technical questions. This can be held either in-person or remotely.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.
Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Apply Now