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Marketing Manager - FS Strategy (12 month FTC)

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About us.

We are The Very Group, and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love when they need them most.

The Opportunity.

Following on from another brilliant year of growth for the Very Group and the continued development of our Financial Services proposition, in particular VeryPay, we are bringing our joint retail and credit proposition to customers in ways we've not been able to before!

This means we need to work closely with our Brand, Trading and DCX colleagues to ensure VeryPay is being promoted in a way that’s customer focused, clear, fair and compliant.

In the role of Marketing Strategy Manager you’ll work closely with the primary research team to co-ordinate at least 2 annual research projects to track awareness and understanding of our suite of credit and insurance/protect products. You’ll also commission tactical research requests and manage the research budget line. The outcome of these projects will influence what actions we take, which you'll be responsible for taking forward, utilising your network to gain traction on.

Beyond this, you'll be responsible for how VeryPay is communicated and integrated, educating key stakeholders as and when there are changes to the way the account works. You'll be the 'go to' person for all things VeryPay.

You'll work closely with the Customer and Credit Risk teams to support the New Credit Customer acquisition target, whilst ensuring that new customers receive the right level of education about how VeryPay works. You'll recognise opportunities and look for ways to improve the customer experience. Since you'll deliver through others for much of this the power of influence, negotiation, communication and stakeholder management is key. You’ll be an excellent teammate with a great network of contacts across the group.

Finally, you'll support the biggest initiatives (the Super 8) for the group. You’ll be instrumental in helping to shape the delivery and communication strategy for new initiatives.

We believe this role represents an exciting opportunity for an experienced marketeer to take the integration of retail and credit one step further, always with our core customers (families on a budget) and the latest external factors in mind.

About you

You’ll have a minimum of 5 years working for or with a major consumer-facing brand. Working in a Financial Services or an FCA regulated business would be advantageous.

You will be used to managing various projects at once and be capable of driving strategic change and ambition in a fast-paced environment.

In terms of personality, we’re looking for a great teammate who can bring energy and enthusiasm to the role. With bags of curiosity and innovation, you’ll be a self-starter and equally happy to lead as well as roll your sleeves up and get stuck in where required. You’ll have the ability to manage and influence stakeholders at different levels and be an excellent communicator. Resilience is key as well as the ability to question and resolve problems/challenges, thinking around problems to find solutions.

Essential knowledge, skills, role-specific qualifications:

  • At least 5 years’ experience in a marketing role.
  • Some financial services experience Is desirable.
  • An eye for detail and understanding of managing a set of principles and guidelines in an ever-changing climate.
  • The ability to think strategically and tactically.
  • Be able to digest and apply data, research and insights to underpin and guide decision making, and provide evidence to gain support from others.
  • Be a people person with the confidence to lead and influence people from different teams and at various levels across the business.

Benefits

Some of our benefits

  • Flexible, hybrid working model
  • £1,000 flexible benefits allowance to suit your needs
  • 30 days holiday + bank holidays
  • Bonus potential (performance and business-related)
  • Up to 25% discount on Very.co.uk

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you may be required to undertake a credit, CIFAS and CRB check.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review, and then be in touch to move to the interview process. Our interview process is tailored to each role and can be in-person and remotely. We will always look to make the adjustments you need to bring your best self to interview.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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