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Senior Category Marketing Manager

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About us

We are The Very Group, and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love when they need them most.

The Opportunity.

The role of the Category Marketing team is to design compelling customer-centric, cross-category propositions that define part of the annual marketing strategies and quarterly marketing plans. Operating in a matrix structure, as part of the Marketing team and working closely with the Category teams, this team shapes the way in how we engage our customers, bring our propositions to life and, ultimately, deliver against our customer and commercial targets.

Key responsibilities:

  • Developing and maintaining knowledge of market opportunities, future trends and customer insights to develop engaging cross-category propositions that ensure we attract and engage customers and sell across our offer to achieve our commercial targets.
  • Responsible for designing high-performing customer propositions and marketing strategies; defining the target audience, identifying key customer moments within the calendar, influencing the shape of media investment and channel mix and leading the team in flawless execution to achieve commercial and customer success.
  • Alongside Category teams, you will be responsible for leading new brand launches and contribute to longer term partner brand strategies, using performance insights and optimisation plans to realise opportunities to drive growth.
  • Lead in the execution of new strategies and campaigns, bringing together colleagues across Brand, Performance Marketing, Creative, Trade Marketing and Threefold to craft integrated and creative campaign solutions. At times working with our Customer, DCX and FS teams to develop longer term strategies and initiatives or external suppliers.
  • Work with Marketing and Category colleagues to deliver category priorities including contributing to Quarterly Reviews and new brand engagement.

About you.

  • Bringing a breadth of marketing experience to the team, across acquisition, engagement and brand, with the flexibility to pivot between strategic thinking through to campaign.
  • Analytical problem solver, capable of interpreting insights from a range of sources including channel performance, customer and marketplace research, with experience in combining these insights with creative thinking to design compelling customer propositions.
  • Ability to commission research and oversee the an annual plan for data and insights.
  • Strong stakeholder management skills and confident communicator, with energy to foster collaborative working, galvanizing colleagues to deliver ambitious category marketing plans.
  • Ability to balance commercial and customer needs, understanding how best in class customer experience and marketing can be harnessed to deliver commercial results. Being commercially astute and ensuring that KPIs are met through strategic plans.
  • Creative problem solver and self-starter who is comfortable with a degree of ambiguity and embraces the opportunity to pioneer new ways of working both internally and with brands.

Our benefits.

  • Flexible, hybrid working model
  • £6,500 flexible benefits allowance to suit your needs
  • 30 days holiday + bank holidays
  • Bonus potential (performance and business-related)
  • Up to 25% discount on Very.co.uk
  • Matched pension up to 6%
  • More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you may be required to undertake a credit, CIFAS and CRB check.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review, and then be in touch to move to the interview process. Our interview process is tailored to each role and can be in-person and remotely. We will always look to make the adjustments you need to bring your best self to interview.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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